Campaign India Team
May 22, 2024

Shikhar Dhawan kick-starts #QUEaaRahaHai campaign to mark the launch of Que eyewear brand

The cricketer has also made a strategic investment in Que, being onboarded as its partner and brand ambassador in May 2024.

Cricketer Shikhar Dhawan
Cricketer Shikhar Dhawan
Que eyewear brand has announced its latest campaign #QUEaaRahaHai with cricketer Shikhar Dhawan, who is also its brand ambassador. The latter took to his Instagram to share a video of the campaign and announce the launch of the company’s premium sunglass range. 
 
Speaking about the launch, Dhawan said, "Joining hands with Que feels like hitting a perfect cover drive—smooth, stylish, and impactful. I'm delighted to partner with QUE to bring you a premium range of sunglasses with our campaign #QUEaaRahaHai. As someone who values style and quality, I'm proud to be part of a brand that shares those same values.”
 
 
Shashank Saurabh, Abhishek Deep, and Kumar Vagish established the eyewear brand in October 2023. In May this year, Que brought Dhawan on board as an investor, partner, and brand ambassador. His appointment would enable the brand to strengthen its product launch and amplify its marketing efforts. 
 
While the sale of its sunglasses will start from June 12, the company is currently offering Que Advantage Pass membership program on pre-booking. This loyalty program offers customers with benefits like discounts cashback coupons, priority customer support, and exclusive fashion deals. Additionally, they can get a chance for a meet and greet with Dhawan.
 
Speaking on the launch Shashank Saurabh, co-founder of Que said, "Que is more than just a brand; it symbolises style, quality, and diversity. We are committed to offering a curated collection of distinctive designs that cater to the diverse tastes of our customers.” 
 
Source:
Campaign India

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