Campaign India Team
Jan 15, 2020

Shemaroo Entertainment launches Marathi channel

The channel will telecast movies and famous Marathi plays

The channel is available on DD Free Dish and will soon be available on all DTH platforms and cable operators of Maharashtra and Goa.
The channel is available on DD Free Dish and will soon be available on all DTH platforms and cable operators of Maharashtra and Goa.
Shemaroo Entertainment has announced the launch of its Marathi movie channel – Shemaroo ‘MarathiBana’. 
 
The channel aims to be a one-stop destination for Marathi movies and theatre plays. The channel will entirely focus on Marathi audiences across Maharashtra and Goa. 
 
The name MarathiBana stands for Maratha pride. 
 
Hiren Gada, CEO, Shemaroo Entertainment, said, “The launch of ‘Shemaroo MarathiBana’ further expands Shemaroo’s presence in the Marathi speaking market, where we are bringing some of the rich content on our premium Marathi movie channel. We have been dominant players and have had a strong foothold in the media and entertainment industry for both viewers and advertisers. Taking the legacy forward we will now be tapping on the humongous consumer base of the Marathi speaking audiences through this launch. We are sure to entertain the right set of audiences by providing them entertainment in the language they enjoy and prefer.”
 
The channel is available on DD Free Dish and according to a statement from Shemaroo Entertainment it will soon be available on all DTH platforms and cable operators of Maharashtra and Goa.
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

9 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

11 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

11 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.