Shemaroo Entertainment has announced the launch of its Marathi movie channel – Shemaroo ‘MarathiBana’.
The channel aims to be a one-stop destination for Marathi movies and theatre plays. The channel will entirely focus on Marathi audiences across Maharashtra and Goa.
The name MarathiBana stands for Maratha pride.
Hiren Gada, CEO, Shemaroo Entertainment, said, “The launch of ‘Shemaroo MarathiBana’ further expands Shemaroo’s presence in the Marathi speaking market, where we are bringing some of the rich content on our premium Marathi movie channel. We have been dominant players and have had a strong foothold in the media and entertainment industry for both viewers and advertisers. Taking the legacy forward we will now be tapping on the humongous consumer base of the Marathi speaking audiences through this launch. We are sure to entertain the right set of audiences by providing them entertainment in the language they enjoy and prefer.”
The channel is available on DD Free Dish and according to a statement from Shemaroo Entertainment it will soon be available on all DTH platforms and cable operators of Maharashtra and Goa.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins