Consumer data intelligence company, Axis My India has announced the appointment of Shashi Sinha, CEO, IPG Mediabrands and Vikram Sakhuja, group CEO, Madison Media to its advisory board.
Sakhuja has been nominated as chairman of the board.
The board will be mainly responsible for keeping a track of the big picture of the organisation, anticipating challenges and suggesting mitigation tools to avoid the same. It will also contribute to the development of infrastructure that caters to India’s first-gen digital natives.
The advisory will be tasked with bringing in a diversity of thought and action to help broaden the company’s horizons to engage with constituencies and stakeholders out of its conventional realm.
Sakhuja said, “Axis My India has over the years established itself to be the most accurate psephologist in India. Underlying that is one of the most innovative organisations I have encountered, in terms of their leadership, team and processes. As they now roll out more exciting products, they have the potential to provide not only authoritative insights about both Bharat and India but also create a platform for meaningful dialogue with consumers that can be invaluable for marketers and policymakers. It is my privilege to be able to participate in this journey as an outside-in advisor.”
Sinha added, “There is tremendous innovation and bustling activity coming out of India’s non-metros. India’s small towns and villages will power its rise to an economic powerhouse in the 21st century. It is my privilege to be able to engage with Axis My India on its larger vision to empower these communities and to be a part of this exercise underpinned in nation-building.”
Pradeep Gupta, CMD, Axis My India, said, “Our company is certainly at an inflection point, as we look to take to fruition some marquee ideas - India’s first offline-online people empowerment platform focused on listening and facilitating the resolution of various issues of an everyday Indian, the country’s largest syndicated brand study, Consumer Trust Index, as well as aggressively expanding by engaging with all echelons of industry with our superior data and research offerings. Shashi and Vikram along with other advisory board members, with their deep understanding of India’s business landscape, will be invaluable as guides and mentors as we navigate challenges in our trajectory towards rapid growth and disruption.”
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