Shashi Sinha, chief executive officer, IPG Mediabrands India, has been elected as the chairperson of the Broadcast Audience Research Council (BARC) India.
The announcement was made following the board meeting held on 25 March.
He takes over from Punit Goenka, MD and CEO, Zee Entertainment Enterprises, who served as the chairperson for the last three years.
Sinha said, “I am excited to be given this opportunity as the chairperson of BARC at a time when the industry is undergoing many changes and the measurement body continues to grow. Over the last decade, BARC has evolved to become a robust currency and developed into a strong base for decision making for all stakeholders. I look forward to continue working with the team at BARC and I am confident that together we will be able to add and bring in more value to the broadcast ecosystem.”
Goenka added, “It has been a privilege to lead and serve BARC India as the chairperson, for two terms. The organisation has indeed grown and progressed substantially since its inception. I would like to welcome Shashi as he takes the helm of an industry-critical operation in a fast-changing landscape. I am sure that BARC India will soar to newer heights under his guidance. I also wish Nakul and the team at BARC all the very best."
Nakul Chopra, CEO, BARC India, said, “We would like to thank Mr. Goenka, who has also been the founder chairperson of BARC India, playing an instrumental role in setting up this measurement system. His strategic guidance and contribution made to BARC India has added immense value."
He added, “It gives us great pleasure to welcome Mr. Sinha as our new chairperson. He is recognised for his deep understanding of the media industry, especially the broadcast sector and has been an integral part of BARC’s journey as well as India’s M&E industry. It was under his leadership that the BARC tech comm played a significant role in the formation of the world’s largest television measurement system. We look forward to working closely with him.”