Sharmaji and Vermaji highlight smarter savings with Reliance General Insurance

Reliance General Insurance has launched a new digital film featuring the well-known characters Sharmaji and Vermaji, who return with their signature humour to highlight the advantages of opting for long-term motor insurance.

The campaign focuses on the convenience and financial benefits of Reliance’s Two-Wheeler Package Policy, offering five years of coverage, and the Private Car Package Policy, offering three years of coverage. By choosing these long-term plans, customers can avoid the hassle of annual renewals and protect themselves from rising premium costs.

Both policies come with fixed rates from the first year and include exclusive discounts, comprehensive coverage for Own Damage and Third-Party liabilities, and several optional add-ons. These include Nil Depreciation, Engine Protect, 24x7 Roadside Assistance, and EMI Protection — features designed to offer holistic protection and greater value.

Using Sharmaji and Vermaji’s familiar, relatable banter, the film delivers the message that smart financial decisions are those that combine practicality and foresight. Through this light-hearted yet informative approach, Reliance General Insurance continues its effort to simplify insurance and make long-term planning accessible and appealing to everyday customers.