Moves from Google
Shalini Poddar has joined Disney+ Hotstar as head of ad sales. She will be responsible for country ad sales revenue and strategy for the OTT platform.
Poddar moves from Google, where she was head of business development, Google Play Apps-India, South East Asia and Australia. She had joined Google in 2013.
She has also worked with Accenture, Kotak Mahindra Bank and Deutsche Bank.
Poddar updated her LinkedIn profile to reflect the move.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
In contrast, Publicis, Omnicom and IPG all increased their revenues.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
