Maxus has initiated elevations and strengthened the top management team.
Anand Chakravarthy who joined last year as head of Maxus West has been elevated to the position of managing partner. He will continue to be based at Mumbai, leading the West team and expansion plans.
Unny Radhakrishnan who heads the digital practice for Maxus South Asia is now chief digital officer. In his new role, he will be additionally responsible for developing new practices and investments and new offerings from Maxus Metalworks (the creative R&D lab of Maxus).
Vishal Jacob who was leading digital strategy earlier has been promoted as national director – digital. Jacob will take over from Radhakrishnan.
Sairam Ranganathan has been promoted as general manager. He currently heads digital for Maxus West. Additionally, he will be also responsible for the digital media product and digital training needs.
Mimi Deb who joined Maxus Delhi three years ago as client leader has been elevated to general manager.