Campaign India Team
May 06, 2015

Second set of BARC's TV audience data may be delayed

Follows I&B Ministry advisory on completion of registration process

Second set of BARC's TV audience data may be delayed

The Ministry of Information and Broadcasting (MIB) has asked joint industry body BARC not to release its audience measurement data till its registration process, a requirement for organisations engaged in TV audience measurement, is completed.

BARC had released its first set of findings on 29 April, and as per its weekly schedule should release data for the week ending 1 May today.

Speaking with Campaign India, Partho Dasgupta, CEO, BARC India, said, “BARC will be releasing the data. I am not saying we will be releasing it today or not.”

He further said that BARC is discussing the matter with MIB and a call would be taken soon.

BARC had applied for its registration with the MIB in November 2014, informed its CEO.

Source:
Campaign India

Related Articles

Just Published

1 day ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

1 day ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

1 day ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

1 day ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides