Scarecrow Communications, which handles &Pictures, Zee Khana Khazana and DittoTv from the Essel Group, has won the creative duties of Zee Learn, also part of the group.
An agency statement confirmed the win following a multi-agency pitch.
KVS Seshasai, chief executive officer, Zee Learn, said, "Zee Learn is not only a pioneer but also a thought leader in the education space. Exponential growth is possible when there is a quantum leap in ambition. In Scarecrow, we found the perfect blend of creativity and passion that can empower our journey to the next level. Also, we are poised for strong growth across different categories and this journey with our creative partner will play a critical role in bringing strong ideas and innovations to life for our brands."
Abhinav Upadhyay, head – marketing and innovation, Zee Learn, said, “Zee Learn is responsible for nurturing a range of educational brands like Kidzee, Mount Litera Zee Schools, MLSI- International School, ZIMA and ZICA which provide best in class education right from early childhood to vocational learning. With Scarecrow Communications as our creative agency, we are confident their passion for creativity will help us communicate our passion and excellence in knowledge building.”
Raghu Bhat, founder director, Scarecrow Communications, said, "At a personal level, I am very happy to be working on Zee Learn as this is an interest area. But there are two other things that make this mandate even more exciting. Firstly, the sheer audacity of Zee Learn's vision plus the role of communication in realising it and secondly, the company is very entrepreneurial in its approach."
Arunava Sengupta, founder director, Scarecrow Communications, said, "We are thrilled to be partnering Zee Learn at such an important stage of the brand life cycle. Through this mandate, we have an opportunity to touch of lives of children from the ages of two to 18. That is very satisfying."