Core Projects and Technologies has appointed Scarecrow Communications as its advertising solutions agency. The official spokesperson from the company confirmed this development. The agency will handle all aspects of Core's communication including creative, strategy, design, activation and media. There was no pitch process involved.
Raghu Bhat, founder director, Scarecrow Communications said, “Education is one of the fastest growing sectors in the Indian economy. Core is the most cutting edge education company in India. Working with a market leader like Core is an opportunity to address multiple target audiences in India and abroad, with an array of exciting strategic and creative solutions.”
Manish Bhatt, founder director, Scarecrow Communications added, “Education is one of the most meaningful category to work on. It is more like associating with a cause when we are associating with Core Brand. Coincidently, parents of all three of us being teachers, working on Core is going to be special and dear to our hearts.”
Another reason for us being proud regarding this association is Core's international client list, which includes the world most respected entities like US and UK Governments, NASA and Oxford University.
Commenting on the association, Arunava Sengupta (Joy), founder director, Scarecrow Communications said, “This association with Core gives us an opportunity to go beyond just developing communication to actually impacting the society at large. And to me that's the best motivator.”