DLF has announced the appointment of Scarecrow Communications, Delhi as its creative agency for some of its residential products across India. The agency was appointed after a pitch process.
Confirming the development, Anindya Banerjee, executive creative director, Scarecrow Communications, Delhi, said, “It is a privilege to be working on a brand like DLF. It is also a challenge to be working on a category that shows immediate results.”
Raghu Bhat, founder director, Scarecrow Communications, pointed out that this is a very important win for our Delhi office. “DLF is the largest real estate brand in the country. They are looking for fresh thinking and this is a great opportunity for Anindya and the Delhi team to do some great work.”
Arunava (Joy) Sengupta, founder director, Scarecrow Communications, said, “Real estate as a category has become very challenging. It’s a buyer’s market and therefore, the importance of brand building is paramount. We are thankful to DLF for reposing trust in us.”
Manish Bhatt, Founder Director, Scarecrow Communications, further added, “We have big plans for Scarecrow Delhi and this win gives us a lot of encouragement. DLF is an iconic brand and this gives excellent visibility especially in the print medium.”