Iraj Fraz has joined Scarecrow Communications to head creative operations in Delhi. He joins the agency from Y&R Dubai.
Raghu Bhat, founder director, Scarecrow Communications, said "I have followed his career closely since I first worked with him in McCann. And he offers the perfect mix of world-class creativity, an instinctive understanding of the marketing problem, people skills and the hunger to do more."
Manish Bhatt, founder director, Scarecrow Communications, said, "We have five brands in Delhi. It's a decent base. Under Fraz and Anuj Mehtani, who heads account management in Delhi, we now have the people who can power Scarecrow Delhi to the next level."
Fraz said, "I came back because I love advertising. Here, in the by-lanes of Chandni Chowk and the boardrooms of banks, people discuss ads. We care about advertising, and that makes our country the it place to create interesting work. Why Scarecrow? Because here, the focus hasn't just been on let's-do-work-that-keeps-the-business but on let's-create-work-that-starts-conversations. And I'd like to keep the momentum going."
Fraz started his career at Leo Burnett in 2002. He moved to McCann in 2006. He has also worked with Contract.