Religare Enterprises has mandated Scarecrow Communications with its corporate brand. The agency already handles Religare Broking, Religare Health Insurance and Religare Macquarie. The account will be handled out of Scarecrow’s Mumbai office. The incumbent on the account was Ogilvy, Delhi.
Commenting on the development, Subhrangshu Neogi, director, branding and communications, Religare, said, “As a group we have had a long standing partnership with Scarecrow. The team has consistently delivered high quality and path breaking creative work across all product lines assigned to them so far. We have now decided to enlarge the scope of their mandate to include some key corporate assignments as well. We look forward to continue working with them.”
Pointing out that Religare was Scarecrow’s first client, Raghu Bhat, founder director, Scarecrow Communications, said, “It’s fair to say that Scarecrow came into existence because of Religare. It’s very satisfying to note that since KILB, we have maintained our standards of creative excellence on this brand and have been rewarded with this very significant assignment.”
Manish Bhatt, founder director, Scarecrow Communications, added, “Religare is a brand very dear to our hearts as we have had a long and mutually rewarding association, that goes beyond professional ties.”
