Scarecrow M&C Saatchi has announced that it has bagged seven new businesses.
Four of these come from Emami's FMCG portfolio. They included Boroplus (range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami Diamond Shine Cream Hair Colour. The agency will work alongside DPS Advertising and Marketing, Kolkata, for the Emami brands. Scarecrow has been working on Emami's cooking oil prior.
Vikas Srivastava, senior GM (marketing), Emami, said, "Scarecrow has been evolving over the years and now, with their tie-up with M&C Saatchi we expect our communication will become sharper with new ideas that will help break clutter.”
Manish Bhatt, founder-director, Scarecrow M&C Saatchi, said, "Some of the brands like Boroplus are truly iconic brands that every Indian has grown up with. Creating memorable work for such a memorable brand is indeed a matter of great pride for us at Scarecrow M&C Saatchi. Raghu and me have already worked on beauty, skin care and hair care brands like Parachute, L’Oreal, Lakme Elle 18, Vaseline, DaburVatika and more in our earlier days, and would love to provide the necessary expertise to create some ground-breaking work for these brands as well."
The agency also bagged creative duties for Mili Tea. Mili Tea is part of the Wagh Bakri group. Scarecrow M&C Saatchi handled the brand's flagship 'Wagh Bakri' brand prior to this.
Parag Desai, executive director, Wagh Bakri Tea Group, said, “WaghBakri Tea is the leader in Gujarat and very popular brand in Rajasthan and Madhya Pradesh wherein in Mili Tea is second choice for masses. We are now targeting newer territories such as North India, South India, Maharashtra and Goa. Scarecrow M&C Saatchi presented us a compelling creative strategy to gain significant market share in these regions."
Bhatt said, “It’s a special feeling. Scarecrow M&C Saatchi has been handling Wagh Bakri for over three years now. The group has ambitious plans for Mili Tea and has always evolved with times and focused on expanding reach. We are thrilled to partner with them in this exciting journey."
USV, the company that markets Baby Sebamed in India, handed its creative duties to the agency. It offers skin care products for children.
Farida Hussain, director, Splendore Business, said, "We are very upbeat about taking Baby Sebamed to the next level. Its unique formulation with pH 5.5 makes it effective and extremely safe for the little ones, right from day one. We are sure the association with Scarecrow M&C Saatchi will support Sebamed to meet its aspirations."
Bhatt added, “It’s always a pleasure to work on a brand where you are one of its target audiences. The group has shown faith in Scarecrow M&C Saatchi by giving us the mandates of its Baby skincare range. Baby skin care is a tough category and USV private limited has a very ambitious plan for it. Team Scarecrow is really excited to contribute to Sebamed’s growth.”
The seventh account won by the agency was The Lactalis Group’s Anik range of dairy products.