Campaign India Team
May 03, 2018

SBI consolidates creative mandate with Rediffusion Y&R

Account won post a multi-agency pitch

SBI consolidates creative mandate with Rediffusion Y&R
Rediffusion Y&R has bagged the creative mandate of SBI post a multi-agency pitch. The agency's Mumbai office will handle the account.
 
Prior to this SBI's creative duties were handled by a seven agency panel.
 
Dinesh Menon, CMO, SBI, said, “We are delighted to engage with an extremely passionate bunch of people at Rediffusion. We are confident that this partnership will further strengthen our endeavour  to enhance the quality and focus of our marketing communications. Their appreciation and deconstruction of the pitch brief, articulation of the marketing challenge in a very lucid manner combined with some of the ideas shared left a good impression on the panel." 
 
Dhunji S. Wadia, president, Rediffusion Y&R, said, “This is the biggest pitch, so far, this year.  But more than size it is the iconic status of SBI and the pride of our association with them. Our pitch focus was on how we can make the bank’s imagery more contemporary and youthful, to ensure a better connect with the millennial youth, without alienating any of the their vast target segments.  And that is not an easy task for a bank that’s almost two hundred years old! But I think we had a very interesting approach to how the new-age audience can connect with this ageless bank – and I think that’s what made the difference in the end.”
 
Rahul Jauhari, CCO, Rediffusion Y&R, added, “To work on a brand that touches more lives than most brands do, is a challenge creative people actively seek. The sheer scale of the task at hand is inspiring and humbling. Our team at Rediffusion is more than delighted to handle the brilliant canvas of opportunities that SBI presents."
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Apac Effie Awards 2021: 16 shortlists from India

Ogilvy leads with five shortlists. Entries from The Womb, BBDO, McCann, The Leo Group and Edelman are also shortlisted

1 hour ago

'It was the best jury for me, ever': Merlee Jayme ...

The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'

2 hours ago

Cannes Lion 2021: ‘Push yourself to the edge where ...

The global chief commercial officer at PepsiCo addressed a virtual session, where he spoke about the next normal, how the pandemic has spurred e-commerce to make giant leaps, and more…

5 hours ago

Cannes Lions 2021: ‘We must keep going with the ...

The actor speaks about how her media company looks to give women a voice that was previously missing in Hollywood