Campaign India Team
May 03, 2018

SBI consolidates creative mandate with Rediffusion Y&R

Account won post a multi-agency pitch

SBI consolidates creative mandate with Rediffusion Y&R
Rediffusion Y&R has bagged the creative mandate of SBI post a multi-agency pitch. The agency's Mumbai office will handle the account.
 
Prior to this SBI's creative duties were handled by a seven agency panel.
 
Dinesh Menon, CMO, SBI, said, “We are delighted to engage with an extremely passionate bunch of people at Rediffusion. We are confident that this partnership will further strengthen our endeavour  to enhance the quality and focus of our marketing communications. Their appreciation and deconstruction of the pitch brief, articulation of the marketing challenge in a very lucid manner combined with some of the ideas shared left a good impression on the panel." 
 
Dhunji S. Wadia, president, Rediffusion Y&R, said, “This is the biggest pitch, so far, this year.  But more than size it is the iconic status of SBI and the pride of our association with them. Our pitch focus was on how we can make the bank’s imagery more contemporary and youthful, to ensure a better connect with the millennial youth, without alienating any of the their vast target segments.  And that is not an easy task for a bank that’s almost two hundred years old! But I think we had a very interesting approach to how the new-age audience can connect with this ageless bank – and I think that’s what made the difference in the end.”
 
Rahul Jauhari, CCO, Rediffusion Y&R, added, “To work on a brand that touches more lives than most brands do, is a challenge creative people actively seek. The sheer scale of the task at hand is inspiring and humbling. Our team at Rediffusion is more than delighted to handle the brilliant canvas of opportunities that SBI presents."
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
ShareChat appoints MediaCom
Premium
40 minutes ago

ShareChat appoints MediaCom

Agency's Delhi office to handle the account

Premium
Pond's urges women to overcome hesitations and follow their passions, without any fear
Premium
2 hours ago

Pond's urges women to overcome hesitations and ...

Watch the film conceptualised by Ogilvy here

Premium
Cannes Lions 2019: I'm hoping for a really good showing from Asia this year - Philip Thomas
Premium
3 hours ago

Cannes Lions 2019: I'm hoping for a really good ...

Philip Thomas sees positive signs for the Festival so far from Asian entries, CMO participation.

Premium
Cannes Lions 2019: This is not the 'doomsday' of advertising - David Droga
Premium
3 hours ago

Cannes Lions 2019: This is not the 'doomsday' of ...

Sale of Droga5 to Accenture will help it stay relevant, founder says.