Campaign India Team
Feb 09, 2018

SBI raps as it launches YONO

Watch the film conceptualised by Famous Innovations and Mode Advertising and Marketing

SBI has rolled out a film for its recently launched app, YONO (You Only Need One). The film has been conceptualised by Famous Innovations in partnership with Mode Advertising and Marketing. 
 
It consists of a rap through which YONO positions itself as the one-stop app which helps consumers with financial and lifestyle products. It opens with the protagonist suffering because of multiple notifications from different apps. The solution to this is SBI's YONO.
 
SBI has partnered with e-commerce and offline players which include Amazon, Flipkart, Thomas Cook, Shoppers Stop and Cox and Kings among others. 
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Blog: Of Lions and Rosé; season one finale
Premium
2 hours ago

Blog: Of Lions and Rosé; season one finale

Abhinay Bhasin’s insights on the final day at the Cannes Lions International Festival of Creativity 2018

Premium
Sorrell reveals WPP regrets in not moving faster with 'horizontality'
Premium
3 hours ago

Sorrell reveals WPP regrets in not moving faster ...

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this is underpinned by digital.

Premium
Young Adlanders v/s The Pandeys
Premium
2 days ago

Young Adlanders v/s The Pandeys

In probably their longest engagement on social media till date, the Pandey brothers answered questions young adlanders always wanted to ask them in an exclusive Facebook Live event from Mumbai

Premium
Cannes juries grapple with new categories
Premium
2 days ago

Cannes juries grapple with new categories

Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness