SBI has rolled out a film for its recently launched app, YONO (You Only Need One). The film has been conceptualised by Famous Innovations in partnership with Mode Advertising and Marketing.
It consists of a rap through which YONO positions itself as the one-stop app which helps consumers with financial and lifestyle products. It opens with the protagonist suffering because of multiple notifications from different apps. The solution to this is SBI's YONO.
SBI has partnered with e-commerce and offline players which include Amazon, Flipkart, Thomas Cook, Shoppers Stop and Cox and Kings among others.