Sony Pictures Networks India has announced the appointment of Saugata Mukherjee as head – original content for its digital business.
Mukherjee will be heading the Hindi original content initiatives for SonyLIV. He moves from Hotstar where he was head of development and creative | editor - Hotstar Specials.
He said, “Original content is the mainstay for OTT in India. With the biggest brands putting their might in ramping up their originals slate, the idea would be to breakthrough with stories that engage, entertain and stand out from the clutter. As a part of SonyLiv, I will be spearheading all developments in this space and strengthen our originals offering.”
Ashish Golwalkar, head - content, SET and digital business, said, “We are happy to have Saugata on-board to drive the Hindi originals portfolio. With Saugata’s expertise, we are sure to deliver fresh, innovative and relatable content. It will always be our endeavour at SonyLIV to enthrall our users with stories that are waiting to be told.”