Campaign India Team
Feb 04, 2020

Saugata Mukherjee joins SonyLiv

Moves from Hotstar

Saugata Mukherjee
Saugata Mukherjee
Sony Pictures Networks India has announced the appointment of Saugata Mukherjee as head – original content for its digital business. 
 
Mukherjee will be heading the Hindi original content initiatives for SonyLIV. He moves from Hotstar where he was  head of development and creative | editor - Hotstar Specials.
 
He said, “Original content is the mainstay for OTT in India. With the biggest brands putting their might in ramping up their originals slate, the idea would be to breakthrough with stories that engage, entertain and stand out from the clutter. As a part of SonyLiv, I will be spearheading all developments in this space and strengthen our originals offering.”
 
Ashish Golwalkar, head - content, SET and digital business, said, “We are happy to have Saugata on-board to drive the Hindi originals portfolio. With Saugata’s expertise, we are sure to deliver fresh, innovative and relatable content. It will always be our endeavour at SonyLIV to enthrall our users with stories that are waiting to be told.”
Source:
Campaign India

Related Articles

Just Published

3 minutes ago

Reliance Retail to complete Future Group transaction...

Follows Amazon winning an interim arbitration order against the deal

27 minutes ago

Axis Bank wants customers to celebrate festive ...

Watch the films conceptualised by AutumnGrey

2 days ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

2 days ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Amazon Prime Video, Avian WE, Edelman, Kaizzen, Natwest, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin