Campaign India Team
Jan 05, 2022

Sapio Parthiv Heritech appoints Fabian Trevor Cowan as CEO

Moves from Posterscope India

Sapio Parthiv Heritech appoints Fabian Trevor Cowan as CEO
Data driven government advisory group Sapio Analytics and the Parthiv Group have entered into a joint venture to form Sapio Parthiv Heritech (SPH). 
The company focuses on culture driven transformation and plans to use innovative visual manifestations on outdoor products, to create citizen-focused outdoor media and heritage-focused merchandise.
Fabian Trevor Cowan has been appointed as CEO to lead the new venture. 
Cowan will be responsible for the restoration of art and culture, smart city solutions and data and analytics in the OOH space. He moves from Posterscope India, where he was country head. 
Ashwin Srivastava, CEO, Sapio Analytics, said, “SPH is creating a new market in the OOH ecosystem and having a visionary people’s leader at the helm is imperative to become a pioneer. In the next one year, we aim to transform spaces and own assets that shall elevate consciousness of the citizens of India, under the guidance of Fabian.” 
Cowan said, “As an OOH professional, I believe it is the right time for us as an industry to work collectively towards the conscious elevation of the out-of-home locations we operate in. Refreshingly the challenge of doing something different, the excitement of creating something new and the sheer privilege of being part of a team of visionaries is what I found at SPH, and I am so looking forward to make a difference that is disruptive in a positive way for the OOH ecosystem.” 
With over 27 years with experience, he has also worked with companies like Radio One, Midday Multimedia and DSN.
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

1 day ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

1 day ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

1 day ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.