Data driven government advisory group Sapio Analytics and the Parthiv Group have entered into a joint venture to form Sapio Parthiv Heritech (SPH).
The company focuses on culture driven transformation and plans to use innovative visual manifestations on outdoor products, to create citizen-focused outdoor media and heritage-focused merchandise.
Fabian Trevor Cowan has been appointed as CEO to lead the new venture.
Cowan will be responsible for the restoration of art and culture, smart city solutions and data and analytics in the OOH space. He moves from Posterscope India, where he was country head.
Ashwin Srivastava, CEO, Sapio Analytics, said, “SPH is creating a new market in the OOH ecosystem and having a visionary people’s leader at the helm is imperative to become a pioneer. In the next one year, we aim to transform spaces and own assets that shall elevate consciousness of the citizens of India, under the guidance of Fabian.”
Cowan said, “As an OOH professional, I believe it is the right time for us as an industry to work collectively towards the conscious elevation of the out-of-home locations we operate in. Refreshingly the challenge of doing something different, the excitement of creating something new and the sheer privilege of being part of a team of visionaries is what I found at SPH, and I am so looking forward to make a difference that is disruptive in a positive way for the OOH ecosystem.”
With over 27 years with experience, he has also worked with companies like Radio One, Midday Multimedia and DSN.