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Former American Idol contestant Sanjaya Malakar has been chosen as the brand ambassador for Nationwide Financial, an American insurance and financial services organization, to target the South Asian community in USA. Nationwide’s Life Comes at You Fast campaign will star Malakar take on the subject of planning for one’s retirement, albeit in a funny way.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.