Sanjay Shukla has joined DDB MudraMax as president – OOH and experiential. He was COO at PerceptOne prior.
The OOH and experiential business was headed by Mandeep Malhotra, who was designated ED, DDB Mudra group, and president and head, DDB MudraMax – OOH, retail and experiential.
Shukla will be based in Gurgaon and report to Madhukar Kamath, group CEO and MD, DDB Mudra. He will partner Aneil Deepak, head of ideas, DDB MudraMax, informed an official statement.
Kamath said, “Sanjay’s track record and credentials are impeccable. I like his enthusiasm and zeal. He comes in at a time when the OOH and experiential teams have won some marquee businesses and also delivered some outstanding work over the past two quarters. I look forward to the exciting times ahead.”
Deepak added, “Like in cricket, great partnerships center around people with differing skill sets and a common goal. In Sanjay, I see that partner. As a Mudra veteran, I also respect people with long stints.”
Shukla said, “I have always admired the work and the growth at DDB MudraMax. The opportunity to partner with Andee and grow the experiential and OOH businesses exponentially, is a challenge that I am looking forward to."