Urban Ladder has announced the appointment of Sanjay Gupta as chief marketing officer. He joins the online furniture player from Marico, where he was head marketing – wellness and youth.
Ashish Goel, CEO and co-founder, Urban Ladder, said, "Over the last three years, we have made significant progress in creating a brand our customers strongly relate to. It is now time for us to take the big leap towards becoming India’s most loved consumer brand, and reach out to a much larger audience. I’m confident that Sanjay will take brand Urban Ladder places, and continue to enhance our brand identity. Sanjay will play a key role in our next phase of growth by integrating our marketing efforts and aligning them with our business strategy."
Gupta said, "Urban Ladder is making significant progress in its transformational journey. I strongly believe in the company’s vision, and feel it has the potential of becoming a global success story. I’m especially amazed by the company’s focus on customer experience, design, and most importantly an outstanding culture of innovation excellence. I’m excited to join the team and look forward to being a part of the journey.”
He has also worked with Accenture and Purple Squirrel Consulting.