Sandesh Shetty joins Wondrlab as lead integration director – west, experience platform

Wondrlab has appointed Sandesh Shetty as its lead integration director – west, experience platform. He will report to Vandana Verma, co-founder and managing partner – experience platform. In his new mandate, Shetty aims to merge new-age thinking with conventional mediums of experiential marketing.

 

His last stint was with Publicis Groupe’s Arc Worldwide, where he was the senior vice president – experiential.

 

Verma said, “Our recent acquisition of What’s Your Problem and our new operations in NCR are testimony to our growth and momentum. Bringing in experienced talent like Sandesh to support this unprecedented pace is the natural next step. His ability to understand offline experiential touchpoints and leveraging technology helps nudge products off the shelf for clients. Sandesh has the unique ability to merge the best of traditional cross-category thinking with contemporary platform-first experiential solutions. With his appointment, clients can leverage his stellar experience and expect a deep commitment toward solving their business problems.”

 

Shetty added, “Platformisation is a revolution in the business of experiential marketing. None of the existing players addresses this need-gap to lead brand experiences in the right direction, effectively. My experience and understanding of this space perfectly match Wondrlab’s long-term vision. I look forward to creating innovative, immersive work for brands as I kickstart my exciting journey here.”

 

Shetty has over two decades of experience in activation, experiential marketing and strategy. Apart from Arc Worldwide, he has also worked at agencies such as DDB Mudra, Ogilvy, and Kidstuff Promos.