Campaign India Team
Sep 22, 2008

Samsung gets Aamir to croon for new TVC

Samsung Mobile has unveiled a television commercial to promote the loud, clear music output of its Samsung Beat 270 phone. Taking its brand message, 'Next is what' forward, the campaign showcases the new launch as India's first 'Mobile Karoke' phone with preloaded karoke content. "The phone is aimed at music lovers who love to sing along with their music," says Alok Agrawal, COO, Cheil Worldwide. "It will be a boon for all aspiring contestants of numerous music talent shows on TV and bathroom singers alike.Its clear sound quality compels them to sing along." 

Samsung gets Aamir to croon for new TVC

Samsung Mobile has unveiled a television commercial to promote the loud, clear music output of its Samsung Beat 270 phone. Taking its brand message, 'Next is what' forward, the campaign showcases the new launch as India's first 'Mobile Karoke' phone with preloaded karoke content. "The phone is aimed at music lovers who love to sing along with their music," says Alok Agrawal, COO, Cheil Worldwide. "It will be a boon for all aspiring contestants of numerous music talent shows on TV and bathroom singers alike.Its clear sound quality compels them to sing along." 

Samsung has managed a sort of a coup for its latest TVC. It has, for the first time in India, managed to get Aamir Khan to sing for a TV commercial. Across four edits Khan has sung a medley of 12 songs capturing a myriad of moods. In the end he signs off with a cheeky 'Bolti bandh. Gaana Shuru." The campaign has been directed by Ravi Udyawar of RU Films.
 
Project: Karoke

Client: Samsung Mobile

Creative Agency: Cheil Worldwide
Creative Director: Prathap Suthan, Vedobroto Roy

Client Servicing: Srijeet Das, Garima Shinde

Director: Ravi Udyawar

Production House: RU Films

Exposure: TV, Outdoors, Roadshows

Source:
Campaign India

Related Articles

Just Published

1 day ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

1 day ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

1 day ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

2 days ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides