Campaign India Team
Jul 10, 2023

Samera Khan moves to Scarecrow M&C Saatchi

Was with Sports For All

Samera Khan moves to Scarecrow M&C Saatchi
Scarecrow M&C Saatchi has announced the appointment of Samera Khan as chief transformation officer. The appointment is part of the agency's plan to expand its creative and business strategy offerings. Scarecrow aims to enhance its digital offerings, covering performance marketing, UX/UI design, consumer segmentation, customer experience design, market research, and creating new IPs (intellectual properties).
 
Khan joins the agency as a consultant. She was chief marketing officer at Sports For All.
 
Manish Bhatt, founder director, Scarecrow M&C Saatchi, said, "As Scarecrow seeks out new frontiers, we are always eager to onboard individuals who contribute to our eclectic mix. Samera Khan's glocal and cross-functional experience make her a valuable asset to our team. We consider her a crucial resource for cross-media strategy, branding, new business development, and exploring new avenues for Scarecrow M&C Saatchi. We wish her all the best."
 
Khan said, "I am delighted to spearhead Scarecrow’s mission of expansion. The agency's innate understanding of human insights, culture, and technology serves as the perfect bedrock for the next step of innovation-led growth. The pre-existing organic juxtaposition of creative and strategy will help the company leapfrog into charted and uncharted horizons."
 
In a career spanning 17 years, she has also worked with EY, Dentsu Webchutney, Global Media Insight, Ogilvy, Havas and FCB.
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Virat Kohli regains top spot in Kroll’s celebrity ...

Kohli replaces second-place Ranveer Singh for the top position as per the latest study, followed by Shah Rukh Khan, Akshay Kumar and Alia Bhatt.

9 hours ago

VML India ropes in Abhinav Kaushik in national ...

Kaushik has moved on from FCB India where he served as president for two years.

9 hours ago

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

10 hours ago

Callebaut's global campaign celebrates Indian chef ...

As chocolate grows in popularity, Johny, co-founder of Lavonne Academy of Baking Science and Pastry Arts in Bengaluru, India, is meant to epitomise a ‘Born Original’ ethos.