Scarecrow M&C Saatchi has announced the appointment of Samera Khan as chief transformation officer. The appointment is part of the agency's plan to expand its creative and business strategy offerings. Scarecrow aims to enhance its digital offerings, covering performance marketing, UX/UI design, consumer segmentation, customer experience design, market research, and creating new IPs (intellectual properties).
Khan joins the agency as a consultant. She was chief marketing officer at Sports For All.
Manish Bhatt, founder director, Scarecrow M&C Saatchi, said, "As Scarecrow seeks out new frontiers, we are always eager to onboard individuals who contribute to our eclectic mix. Samera Khan's glocal and cross-functional experience make her a valuable asset to our team. We consider her a crucial resource for cross-media strategy, branding, new business development, and exploring new avenues for Scarecrow M&C Saatchi. We wish her all the best."
Khan said, "I am delighted to spearhead Scarecrow’s mission of expansion. The agency's innate understanding of human insights, culture, and technology serves as the perfect bedrock for the next step of innovation-led growth. The pre-existing organic juxtaposition of creative and strategy will help the company leapfrog into charted and uncharted horizons."
In a career spanning 17 years, she has also worked with EY, Dentsu Webchutney, Global Media Insight, Ogilvy, Havas and FCB.