Campaign India Team
Apr 14, 2010

Sambit Mohanty joins Bates 141 Delhi as ECD

Bates 141 Delhi has brought Sambit Mohanty on board as executive creative director. Mohanty moves in from Brand Planet Elephant, an advertising/design firm started in partnership with Elephant Design of Pune, where he was heading the creative function.

Sambit Mohanty joins Bates 141 Delhi as ECD

Bates 141 Delhi has brought Sambit Mohanty on board as executive creative director. Mohanty moves in from Brand Planet Elephant, an advertising/design firm started in partnership with Elephant Design of Pune, where he was heading the creative function.

"With Sambit, we complete the refresh of the management team at Bates 141 Delhi," said Bates 141's CEO Sandeep Pathak. “Sambit will work closely with Vaasu to make Bates 141 an ideal destination for brands looking for real change in the North India market.”  Added Sonal Dabral, chairman and regional executive creative director, Bates 141, “Getting Sambit on board is one of the changes we had planned to strengthen our creative talent pool. He has good experience in handling diverse categories, which is also reflected in the work in his portfolio. I am confident that Bates 141 Delhi team under the creative leadership of Sambit is going to produce fantastic work.”

Mohanty has ten years in advertising and has worked with various agencies including McCann Erickson, Euro RSCG, Lowe, Publicis, Vyas Giannetti Creative (VGC) and Leo Burnett.

Vaasu Gavarasana, EVP Bates 141, Delhi said, “In Sambit I found a spirited soul willing to work with me to usher in a new era at Bates 141, Delhi.”

On his joining Bates 141 Delhi, Sambit Mohanty said, “It's a very exciting time to be at Bates and I'm looking forward to be part of the action. The team here is hungry, young and keen to create great work and I'm coming on board to partner them in this process. Also, I've always been an admirer of Sonal Dabral and I'm really kicked at the opportunity of working with him.”
 

Source:
Campaign India