Campaign India Team
Apr 14, 2010

Sambit Mohanty joins Bates 141 Delhi as ECD

Bates 141 Delhi has brought Sambit Mohanty on board as executive creative director. Mohanty moves in from Brand Planet Elephant, an advertising/design firm started in partnership with Elephant Design of Pune, where he was heading the creative function.

Sambit Mohanty joins Bates 141 Delhi as ECD

Bates 141 Delhi has brought Sambit Mohanty on board as executive creative director. Mohanty moves in from Brand Planet Elephant, an advertising/design firm started in partnership with Elephant Design of Pune, where he was heading the creative function.

"With Sambit, we complete the refresh of the management team at Bates 141 Delhi," said Bates 141's CEO Sandeep Pathak. “Sambit will work closely with Vaasu to make Bates 141 an ideal destination for brands looking for real change in the North India market.”  Added Sonal Dabral, chairman and regional executive creative director, Bates 141, “Getting Sambit on board is one of the changes we had planned to strengthen our creative talent pool. He has good experience in handling diverse categories, which is also reflected in the work in his portfolio. I am confident that Bates 141 Delhi team under the creative leadership of Sambit is going to produce fantastic work.”

Mohanty has ten years in advertising and has worked with various agencies including McCann Erickson, Euro RSCG, Lowe, Publicis, Vyas Giannetti Creative (VGC) and Leo Burnett.

Vaasu Gavarasana, EVP Bates 141, Delhi said, “In Sambit I found a spirited soul willing to work with me to usher in a new era at Bates 141, Delhi.”

On his joining Bates 141 Delhi, Sambit Mohanty said, “It's a very exciting time to be at Bates and I'm looking forward to be part of the action. The team here is hungry, young and keen to create great work and I'm coming on board to partner them in this process. Also, I've always been an admirer of Sonal Dabral and I'm really kicked at the opportunity of working with him.”
 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Digital research habits are reshaping the path to ...

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

9 hours ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

10 hours ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

10 hours ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?