Salt Brand Solutions has brought in Siddhartha Singh to manage their business and build their client portfolio. Singh joins Salt Brand Solutions from Who!, the design arm of Rediffusion-Y&R.
Singh will work closely with Mahesh Chauhan in managing businesses and building the client portfolio but, as per the principle of the company, he too will not carry be assigned a designation.
Commenting on the appointment, Mahesh Chauhan, said “In line with the holistic approach of the company, we understand the need for design to be a key element of any communication offering. Sid brings with him, not only extensive experience in managing client businesses, but a keen insight into product and communication design. He is also a perfect fit into our culture, with his incredible people skills and relationship with clients.”
On his appointment Siddhartha Singh added, “For any organisation to succeed, clarity of intent and action are vital. At Salt, there are diverse people coming together, but each member of its team is anchored by a common, distinctive belief and work ethic. To be a part of a set-up and team that is so completely in unison about what it is driven towards is a dream for any professional.”
In a career spanning 15 years, besides Redffusion-Y&R, Singh has also had stints with Leo Burnett and Publicis.