Salt Brand Solutions has bagged the mandate to handle mainline and digital communications for Bombay Realty, the realty arm of the Wadia Group, following a multi-agency pitch. The agency's first task is to handle communication for luxury residences project, Island City Center (ICC).
Mahesh Chauhan, founder, Salt, said, “The Wadia group has always been a special relationship for us. It feels great to be associated with them again through Bombay Realty. We look forward to creating some memorable work for the iconic properties being created by them.”
Jeh Wadia, MD, Bombay Realty, said, “It has been an active year at the Island City Center with construction in full swing of both the towers ONE ICC and TWO ICC. The time is just right to communicate these key developments to buyers and Salt is the right partner for the strategy and communication efforts for the brand. Salt’s work showcased the right balance of strategy and creative and a sound understanding of luxury branding.”
Siddhartha Singh, CEO, Salt, added, “This is a great opportunity for Salt. What is exciting is that the mandate goes beyond just packaging the offering in the conventional sense, to creating a holistic experience online and on-ground as well. Bombay Realty’s ICC is unique in that it offers true luxury for the home-owner who is not willing to compromise in any way. The campaign will build on this aspect.”