Sakal Media Group has announced the appointment of Kajal Malik as head, Brand Solutions. Prior to this, Malik was with Lintas Media Group (LMG), where she headed planning for ITC Foods.
Commenting on the appointment, LS Krishnan, business head, Sakal Media Group, said, “We have unique platforms to tap various TG be it Kids, Women, Youth to the other end of rural spectrum with “Agrowon” (the only agricultural daily in the country). We feel the potential has been hitherto underutilized by brands and therefore the decision to set up 'Brand Solutions Cell' which would clearly understand the brand task and then create media opportunities from within the Sakal media group offering and at times beyond.”
Abhijit Pawar, managing director, Sakal Media Group, added, “I believe Kajal, with her expertise and ability, will bring to life multiple opportunities for brands to engage with consumers in Maharashtra. We would like Sakal to be a bridge between brands and consumers in Maharashtra.”
Elaborating on her plans at the Group, Malik explained, “Today’s fragmented market is driving most advertisers to find customized solutions to connect best with their consumers. This drive serves as an exciting opportunity to create brand window beyond the obvious. Sakal with its multimedia offering is a great platform to deliver in one of the most critical market – Maharashtra. It bring forth a creative media solution for various advertisers which I always enjoy being part of.”
Malik has 18 years of work experience which includes strategic planning, media buying, involvement with brand and media researches spanning across varied categories like FMCGs (with ITC,Nestle, Dabur, Hamdard), consumer durables, automobiles, Telecom, etc.