Fiat has assigned its advertising duties to Saints and Warriors. The agency won the account following a multi-agency pitch.
Confirming the development, Sartaj Jaffri, business head, Saints and Warriors, Mumbai, said, "It's a big win for us. We got an edge over the agencies in the fray, as we understood the needs of the brand."
On the media spends, Jaffery said, "While the media spends are still under discussion with Fiat, we can confirm it's a big business win."
Saints and Warriors will be rolling out their first campaign for Fiat next month.