Raahil Chopra
Mar 01, 2012

Saints and Warriors bags Kings XI Punjab business

The account will be handled out of their Mumbai office

Saints and Warriors bags Kings XI Punjab business

Saints and Warriors has won the creative duties of IPL team, Kings XI Punjab. Prior to this development, Fisheye handled the creative duties for the team. The account was won without a formal pitch process.

Commenting on the win, Sartaj Jaffri, branch head, Saints and Warriors, said, "We are always on the look out for brands ready for some clutter breaking work. The team proactively developed a well thought communication strategy for the coming IPL season for Kings XI Punjab, which was instantly appreciated by the client."

On the reason behind why they picked the agency, Arvinder Singh, chief operation officer, Kings XI Punjab, said, "We did not call for a pitch. The agency called and requested for an hour to present their thoughts on the business. They flew down from Mumbai to surprise us on their understanding of our business and the creative expressions they brought to the table."

Kshitij Salve, groud heead, Saints and Warriors, added, "Everyone in IPL seems to be taking the 'Cricket is War' stance. But T20 is all about slam-bang entertainment and therein was a huge opportunity. Our campaign will be a celebration of that moment."

Sandesh Ghadi, group head, Saints and Warriors, added, "We decided to incorporate a lot of fun in our campaign because at the end of the day, what matters is that the viewer feels the entertainment was worth it."

Saints and Warrior's first campaign for the team will break later in the month and will have a 360 degree presence.

Source:
Campaign India

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