Believe strengthens deep data marketing with new CMO and ampd Method acquisition

Believe has announced the appointment of Darya Pourshasb as chief marketing officer, reporting to founder and ceo Denis Ladegaillerie. The move forms part of a broader plan to enhance the company’s expertise in deep data marketing, streaming-led performance strategies and catalogue development. The appointment coincides with Believe’s acquisition of ampd Method, the music marketing platform founded by Pourshasb, signalling the company’s intention to integrate advanced data-led tools into its global operations.

In her new role, Pourshasb will lead the strategy, execution and performance of Believe’s marketing services, covering frontline and catalogue. She will develop the Group’s approach to catalogue marketing and scale its data-informed capabilities to support artists at various stages of their careers. Her remit includes expanding the company’s capacity to build campaigns that leverage audience insights, streaming behaviours and measurable ROI. Believe expects that her experience in artist-fan engagement and full-funnel digital execution will strengthen its ambition to deliver more sophisticated and responsive marketing solutions.

Pourshasb said she has focused throughout her career on building high-engagement campaigns and innovative partnerships aimed at developing audiences and improving fan interaction. She noted that she is looking forward to applying her deep-data and ROI-focused approach at Believe to support artist growth across both frontline and catalogue content.

Ladegaillerie said marketing has become more fragmented and complex as artists and labels adapt to platform shifts and varying audience journeys. He added that Pourshasb’s experience, including the impact of ampd Method, demonstrates her ability to apply advanced digital capabilities in ways that drive measurable performance. He emphasised that her understanding of sequencing and bundling campaigns will be valuable for Believe’s global artist roster.

Pourshasb joins Believe with more than 15 years of senior experience across music, digital and web3. At ampd Method, she served as founder and ceo, building a platform grounded in deep data marketing designed to help artists and labels optimise growth. Before this, she was global head of premium content at Spotify, where she developed and executed more than 300 campaigns for independent artists and labels. Her work contributed to subscriber acquisition, improved ROI and stronger fan engagement.

Prior to Spotify, Pourshasb held the role of vp streaming partnerships at Sony Music Entertainment. There, she managed licensing and marketing relationships with major digital services and oversaw P&L and digital marketing across more than 60 markets. She also served as global head of music at the web3 platform Royal.io, gaining additional experience in emerging digital formats and blockchain-enabled engagement models.

Pourshasb began her career in capital markets at Citi and holds an MBA from The Wharton School. Her appointment and the acquisition of ampd Method mark a substantial expansion of Believe’s in-house digital marketing infrastructure, positioning the company to deliver more advanced, data-led services to artists and partners worldwide.