Sahara India gets Sanjeev Srivastava to head media business

Sahara India Pariwar has named Sanjeev Srivastava as CEO and editor-in-chief. He  will be heading media related activities of the Group.  Upendra Rai has been named editor and news director. Srivastava and Rai will report to Subrata Roy, chairman, Sahara Group.

Prior to this, Srivastava has worked with The Times of India, Indian Express and BBC. He worked with BBC as its India editor.

Rai joins from STAR News, where he was senior editor. This is a homecoming of sorts for him as he started his career as a journalist with the Sahara Group. He has also worked with CNBC and STAR News.

Commenting on the development, Subrata Roy said, “Sahara enjoys a loyal base of audiences across print and electronic media, but we realise that we cannot afford to be complacent. I am confident that Sanjeev Srivastava, with his experience and vision, will strengthen and streamline our offering across the entire media spectrum. Upendra’s skill and expertise will complement this endeavour and together they will lead Sahara’s media offerings to scale greater heights. Their appointment is part of Sahara’s strategy to secure a rightful place in a highly competitive environment.”