Sabyasachi Mishra (pictured) has been named as chief growth officer for Lowe Lintas India.
Mishra has nearly 20 years of multi-market experience leading teams, offices and clients across Lowe offices in Asia, spanning roles in international client management at the regional level and office leadership at the country level. His most recent stint was with Lowe Bangkok as regional business director.
Talking about Mishra’s appointment, Michael Wall, CEO, Lowe Worldwide says, “Sabyasachi has a wealth of client and business experience which he will bring to bear in this new role. We have ambitious targets for our Indian operations and a focus on business development will be key in helping to ensure that we meet them.”
Joseph George, CEO, Lowe Lintas says, “Our ambition at Lowe Lintas is to grow exponentially over the next three years; and Sabyasachi’s experience and competencies makes him an invaluable partner to me in driving this agenda.”
Sabyasachi Mishra, chief growth officer, Lowe Lintas says, “India’s domestic consumption-based growth story is unique among other developing markets of Asia and is all set to rapidly quadruple between 2006-2025. This means never before opportunities for branding and consumer engagement at unimaginable depth and scale. It’s a great time to be here.”
At Lowe & Partners, Mishra has managed high-value brands such as Nestle, Coca Cola, Maruti-Suzuki, Gillette, ITC, Mercedes Benz, including a 10+ year partnership with Unilever across markets and categories.
A press statement says Mishra “brings together broader geographic perspectives, consumer branding understanding with strong bottom-line orientation.”
Mishra has previously headed Lowe Vietnam for three years. As head of the Vietnam operation, Mishra played a key role on the ground in the IPG initiative of combining McCann Erickson and Lowe brands into one strong market-facing entity.
In his most recent role as regional business director located at Lowe Bangkok, Mishra set up and led the regional team structure for Walls Ice Cream in 10 countries. A press statement states that Mishra also led the development and launch of Unilever’s first global-scale kids marketing initiative involving the creation of branded entertainment IP for global application.