Campaign India Team
Nov 01, 2011

SAB TV introduces non-episodic long format shows

Titled 'SAB Ka Evening Show', the show will air from 9 pm to 10:30 pm, every Saturday

SAB TV introduces non-episodic long format shows

SAB TV, the second GEC from the Sony stable, is testing new waters with the launch of 'SAB Ka Evening Show'. Scheduled to go on-air every Saturday from 5 November, the one and hour long show will follow a non-episodic format and will be in the comedy genre.

Anooj Kapoor, executive vice president and business head, SAB TV said, “We wanted to offer viewer’s alternative entertainment platform on a Saturday evening. Never before have viewers got an opportunity to sample a new comedy story every Saturday something that would impart a unique entertaining experience to their weekend family viewing.”

“We are associating with most prolific directors, producers and artists who with their fresh concepts and light hearted content will delight the viewers across India,” he added.

The shows will be produced and directed by renowned names in the television industry like Ravi Rai, Siddharth Tewary, Vipul D Shah, JD Majethia, Rajesh Beri and will feature prominent actors.

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Designer Sabyasachi Mukherjee is the latest to be ...

The designer's social media campaign for the 'Intimate Fine Jewellery' range hasn't been received well by netizens

4 hours ago

Coca-Cola lifts full-year outlook as it steps up ...

Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4

4 hours ago

Publicis overtakes rivals to be world’s most ...

French group has surpassed Omnicom and WPP