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Oct 13, 2009
Saatchi & Saatchi wins Eko
Eko India Financial Services, a start-up that provides branchless banking for all, has awarded its creative duties to Saatchi & Saatchi, Mumbai. There was no pitch involved in the process.Eko enables branchless banking using mobile – playing on the "very Indian habit of missed calls" as the medium of transaction, while leveraging existing distribution infrastructure to extend the service.
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