Saatchi & Saatchi has been signed on by Skoda India to handle the entire communication for the brand in the advertising space. While the agency has been handling the brand communication strategy planning for Skoda for some time, the mandate has now been extended to include creative duties as well.
A press note informed that as part of the mandate, Saatchi & Saatchi will handle Skoda’s entire portfolio including Fabia, Laura, Yeti and Superb. In addition to the existing brands, the agency will also play a key role in creating buzz for any new car brands that will be launched and other corporate initiatives.
Talking about the win, Kamal Basu, chief executive officer, Saatchi & Saatchi India said, “Skoda has been a brand with a lot of 'mystique' in India. Unravelling this to the country is an exciting journey that we at Saatchi & Saatchi are looking forward to.”
Commenting on this development, Ramanuj Shastry, chief creative officer, Saatchi & Saatchi India said, “It's a huge honour and responsibility to be given the creative duties of a legacy brand like Skoda. We look forward to the task before Saatchi & Saatchi to turn Skoda into a Lovemark.”
Regarding the selection of Saatchi & Saatchi, Tarun Jha, head - marketing, Skoda Auto India said, "Skoda Auto, with the unveiling of its new logo and corporate identity, has embarked upon a new journey across the world. The 'New Power of Skoda' is part of a global strategy and will give the marque a more potent role in the life of the Indian customer. After a wonderful decade, Skoda Auto India is all set to go to greater strengths. "
Thomas Kuehl, member of the board - sales & marketing, Skoda Auto India added, "Skoda Auto India is looking for strong partners to help it achieve its ambitious plans in India. Saatchi & Saatchi has been our strategic planning agency and we see them as the right fit to also take on the creative mandate on the brand."