Campaign India Team
May 16, 2011

Saatchi & Saatchi bags Skoda India’s creative duties

The agency has already been handling the brand’s communication strategy planning for some time now

Saatchi & Saatchi bags Skoda India’s creative duties

Saatchi & Saatchi has been signed on by Skoda India to handle the entire communication for the brand in the advertising space. While the agency has been handling the brand communication strategy planning for Skoda for some time, the mandate has now been extended to include creative duties as well.

A press note informed that as part of the mandate, Saatchi & Saatchi will handle Skoda’s entire portfolio including Fabia, Laura, Yeti and Superb. In addition to the existing brands, the agency will also play a key role in creating buzz for any new car brands that will be launched and other corporate initiatives.

Talking about the win, Kamal Basu, chief executive officer, Saatchi & Saatchi India said, “Skoda has been a brand with a lot of 'mystique' in India. Unravelling this to the country is an exciting journey that we at Saatchi & Saatchi are looking forward to.”

Commenting on this development, Ramanuj Shastry, chief creative officer, Saatchi & Saatchi India said, “It's a huge honour and responsibility to be given the creative duties of a legacy brand like Skoda. We look forward to the task before Saatchi & Saatchi to turn Skoda into a Lovemark.”

Regarding the selection of Saatchi & Saatchi, Tarun Jha, head - marketing, Skoda Auto India said, "Skoda Auto, with the unveiling of its new logo and corporate identity, has embarked upon a new journey across the world. The 'New Power of Skoda' is part of a global strategy and will give the marque a more potent role in the life of the Indian customer. After a wonderful decade, Skoda Auto India is all set to go to greater strengths. "

Thomas Kuehl, member of the board - sales & marketing, Skoda Auto India added, "Skoda Auto India is looking for strong partners to help it achieve its ambitious plans in India. Saatchi & Saatchi has been our strategic planning agency and we see them as the right fit to also take on the creative mandate on the brand."

Source:
Campaign India

Related Articles

Just Published

9 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

10 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

15 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

15 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.