Campaign India Team
Oct 09, 2012

Saatchi Delhi bags HCL's tablet biz

Draftfcb-Ulka was the incumbent agency

Saatchi Delhi bags HCL's tablet biz

In a multi-agency pitch, Saatchi & Saatchi Delhi has been awarded the creative duties of HCL’s tablet business. Draftfcb-Ulka was the incumbent agency.

On the acquisition, Matt Seddon, chief executive officer, Saatchi & Saatchi, India said, “We felt an immediate connection with the team at HCL and are hugely excited about the opportunity to build the ME tablet into a Lovemark.”

Gautam Advani, business unit head - Mobility, HCL Infosystems, said, “The strategy presented by Saatchi & Saatchi was completely in sync with our thinking. The enthusiasm shown by the team was visible in the work presented to us.”

The account size is pegged at Rs 20-25 crores.

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

3 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

9 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.