Saagar Sethi joins dentsu India as president of Amplifi

Dentsu India has announced the appointment of Saagar Sethi as president of its supply side management platform, Amplifi. 

 

Sethi joined the agency in April 2022. 

 

He moves from LG India where he was general manager, head - indirect procurement.

 

At Amplifi, Sethi will lead the network’s investment management, media trading and content businesses in India. He will also help grow The Story Lab and Posterscope. 

 

He will report to Divya Karani, media CEO, dentsu - South Asia. 

 

Karani said, “We are excited to have Saagar join our management team as we consolidate and prepare for the next stage of growth. In today's increasingly complex media market, the experience he brings to the table will help us increase our client delivery skills in India.”  

 

Sethi said, "I have always been passionate about media. The timing of this opportunity could not have been better. This role complements my transformation experience and passion. I am committed to creating synergies and incremental value for all our clients, stakeholders, and partners, underpinned by the need of driving compliance and transparency. Truly, it is an exciting time to be at dentsu India."

 

He has also worked at Ernst & Young.