S Subramanyeswar on jury for Jay Chiat Awards

The jury for the Jay Chiat Awards 2017 has been announced. Representing India on the list is S Subramanyeswar, chief strategy officer, Lowe Lintas.  Subramanyeswar is part of the global strategy jury.

 

The Jay Chiat Awards are hosted by the 4A’s, a national trade association that represents advertising agencies from the USA. These awards recognise and celebrate strategic thinking in marketing, media and advertising worldwide.

 

Subramanyeswar said, "In terms of significance, Jay Chiat is to the world of strategy what Cannes Lions is to the world of creativity, but with a unique spin. Unlike other effectiveness awards that emphasise and reward output (creative and results), Jay Chiat rewards the input (strategy) that goes behind a piece of effective work. It will be a fantastic experience to be judging the awards alongside global greats. Clearly, this is one award show that’s hard to miss for those who’ve got even little or a lot to do with strategic thinking.”