MullenLowe Group has announced the elevation of S Subramanyeswar as chief strategy officer across Asia Pacific. This is in addition to him being CSO for MullenLowe Lintas group in India.
Subramanyeswar joined Lowe Lintas in 2011 as national planning director.
James Fox, global chief strategy officer, MullenLowe Group, said, "Subbu’s promotion is much deserved as he is one of the finest marketing minds in the region. He is a true leader for his team and his clients, helping them achieve new heights professionally and commercially. I am very proud to have Subbu as part of the global planning council, leading MullenLowe Group’s strategic charge across Asia-Pacific countries.”
Virat Tandon, group CEO, MullenLowe Lintas Group India, added, “In the ten years that he’s been at MullenLowe Lintas Group, Subbu has played a huge role in not just improving and innovating the planning product, but forging strong partnerships with colleagues at the agency, clients and academia. Not to forget his big role in putting us on the global map of effectiveness! Having worked very closely with him over the last 10 years, I have to say that he is clearly one of the top brand strategists in the world. I am extremely happy that Subbu will take his amazing brand of strategic planning beyond South Asia and into all of Asia-Pacific.”
Subramanyeswar said, “I’m honoured, humbled and fired up. It’s a huge opportunity and that’s very exciting. At the same time, I’m also grounded on the challenges that lie ahead. And it is that trip and the constraint that also brings out the passion and fierce obsession in me, to do great culture-leading work. I’ll take the rich learning that I had in my ten years at MullenLowe Lintas Group - India, an ecosystem or the fulcrum of marketing, forward.”
In a career spanning more than two decades, he has also worked with Wipro, Publics, Rediffusion Y&R, and Saatchi & Saatchi across India, US and UK.