Ruder Finn has won the communications mandate for TATA AIA following a multi-agency pitch. The agency's Mumbai office will handle the business.
Vandana Kilam, VP - corporate communications, TATA AIA, said, “The life insurance industry is at a transformational phase in India at the moment. Therefore, it is more important than ever for us to communicate clearly with the right message at the right time. For this, we need a strategic communication approach, creative ideas and a self-motivated team with a passion that resonates with our ideology. RF came out as the right partner for us and we are confident that with this partnership we will be able to build and communicate our vision to our stakeholders.”
Radha Roy, country head – India, Ruder Finn, said, “We are excited to be the strategic partner for TATA AIA. This is a great opportunity for us to work with such an esteemed and reputed client and create clutter-breaking communications to deliver meaningful, measurable campaigns.”
Tata AIA Life Insurance Company is a joint venture company, formed by Tata Sons and AIA Group.