VICE Media Group has announced the appointment of Rohit Tugnait as commercial director for its India operations.
Tugnait will lead the commercial teams based in Mumbai, Bangalore and Delhi and will be responsible for growing all lines of business within VICE’s India region, including VICE Digital, Studios, Content Partnerships and VIRTUE, the creative agency of VICE.
With nearly twenty years of experience, Tugnait has expertise in business strategy, content solutions and delivering both growth and revenue. As National Head of MTV, Tugnait led the channel’s brand solution wing. Prior to joining VICE, Tugnait led the business division at 101india.com, a youth-focused digital media site.
Tugnait said, “I am extremely excited to be a part of a global digital media company that is the go-to destination for advertisers who want to be relevant, effective and a part of the youth conversation"
“India’s dynamic, engaged and outspoken youth make the country a priority market for VICE, whose
mission is to amplify youth voices,” said Nilesh Zaveri, COO, VICE Asia Pacific (APAC). “Having
someone with the depth of commercial experience that Rohit has, will further bolster our India
momentum behind the successful portfolio of partnerships that we have built over the past 18
months with companies such as Budweiser, PepsiCo, Amazon Prime, Myntra and One Plus.”
Tugnait will be based out of VICE’s Mumbai office, where he joins the leadership team led by Samira
Kanwar, Head of Content for VICE’s APAC region. Vice Media India's CEO Chanpreet Arora had quit in July this year.