RK Swamy BBDO and Media Direction have been mandated for Rage Mobile's creative and media planning business respectively, in a multi-agency pitch. Rage Mobile is a handset manufacturer which has been present in the market with a strong hold in the north and west but has steadily been looking to increase its national footprint in the country.
Confirming the win Sunil Kukreti, partner, RK Swamy BBDO said, "What swung the mandate in our favour was our creative execution and in-depth understanding of the category and the consumer. Rage is a mass market brand, which is looking to widen its national foothold and will be addressing a wide cross section of consumers. Our way of thinking resonated with the client."