RK Swamy BBDO has roped in Sanjay Dev Jena as senior partner. Jena (pictured) will now look after the international business development efforts of the RK Swamy Hansa Group in USA and Europe. Previously, Jena was working with BBDO Berlin where he held the post of international account director and looked after the global business of the Allianz Group.
His new responsibilities include new business development and brand-building exercise for RKSwamy BBDO in India.
Commenting about his move, Jena said, "For me it is back to the future. 'Back' because I had spent early years of my career with the agency and, 'future' because the RK Swamy Hansa Group is probably the only Indian advertising and marketing services Group looking out beyond the country with a powerful vision.”
Says Shekar Swamy, Group CEO, RK Swamy Hansa, “Now when we are looking to build our international business, Sanjay’s global experience will complement the Group’s strength in international markets. He will work closely with our team in the USA and support their efforts.”