Campaign India Team
Oct 27, 2021

Ritika Taneja joins GroupM India as head of e-commerce

Was senior director - business at Snapdeal

Ritika Taneja joins GroupM India as head of e-commerce
GroupM India has announced the appointment of Ritika Taneja as head of e-commerce. 
 
Taneja moves from Snapdeal where she was senior director - business. 
 
At GroupM India, Taneja will be leading the e-commerce product offerings to clients and will also be responsible for co-creating the e-commerce vision and strategy charter for the group. 
 
She will be based in Gurugram and report to Atique Kazi, president - data, performance and digital products, GroupM India.
 
Kazi said, “There is a growing importance of strengthening e-commerce practices for brands in today’s digital economy and e-commerce has transformed the ways in which businesses are done in India. Ritika’s appointment is a part of our continued investment in talent, especially in areas of enormous growth opportunities, like e-commerce. With the kind of extensive knowledge in this vertical that Ritika brings to the table, I am certain that we will continue to make the e-commerce practice a GroupM differentiator for our clients and brands.”
 
Taneja said, “I am ecstatic to be a part of the GroupM family. The e-commerce landscape is evolving massively and there is a need for brands to advance their e-commerce strategies with this changing landscape and consumer behavior. GroupM provides a unique environment for leading the e-commerce sector that is transforming brands and helping drive new trends in the country. I look forward to closely working with the leadership and help our clients on e-commerce opportunities by creating services and product offerings.”
Source:
Campaign India

Related Articles

Just Published

1 day ago

DM9 admits faults in case study for Grand Prix-winni...

'Efficient way to pay' won the Creative Data Grand Prix last week.

1 day ago

'If it doesn’t entertain, don’t even enter': ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.

1 day ago

Inside the first global benchmark for AI creativity ...

As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.

1 day ago

Indian brands champion 'Pride' with vibrant colours

From film reunions to fairs to walkathons, Indian brands celebrate inclusivity with Pride campaigns in June.