Ritika Taneja joins GroupM India as head of e-commerce
Was senior director - business at Snapdeal
Oct 27, 2021 05:42:00 AM | Article | Campaign India Team Share -
GroupM India has announced the appointment of Ritika Taneja as head of e-commerce.
Taneja moves from Snapdeal where she was senior director - business.
At GroupM India, Taneja will be leading the e-commerce product offerings to clients and will also be responsible for co-creating the e-commerce vision and strategy charter for the group.
She will be based in Gurugram and report to Atique Kazi, president - data, performance and digital products, GroupM India.
Kazi said, “There is a growing importance of strengthening e-commerce practices for brands in today’s digital economy and e-commerce has transformed the ways in which businesses are done in India. Ritika’s appointment is a part of our continued investment in talent, especially in areas of enormous growth opportunities, like e-commerce. With the kind of extensive knowledge in this vertical that Ritika brings to the table, I am certain that we will continue to make the e-commerce practice a GroupM differentiator for our clients and brands.”
Taneja said, “I am ecstatic to be a part of the GroupM family. The e-commerce landscape is evolving massively and there is a need for brands to advance their e-commerce strategies with this changing landscape and consumer behavior. GroupM provides a unique environment for leading the e-commerce sector that is transforming brands and helping drive new trends in the country. I look forward to closely working with the leadership and help our clients on e-commerce opportunities by creating services and product offerings.”