Campaign India Team
Oct 27, 2021

Ritika Taneja joins GroupM India as head of e-commerce

Was senior director - business at Snapdeal

Ritika Taneja joins GroupM India as head of e-commerce
GroupM India has announced the appointment of Ritika Taneja as head of e-commerce. 
 
Taneja moves from Snapdeal where she was senior director - business. 
 
At GroupM India, Taneja will be leading the e-commerce product offerings to clients and will also be responsible for co-creating the e-commerce vision and strategy charter for the group. 
 
She will be based in Gurugram and report to Atique Kazi, president - data, performance and digital products, GroupM India.
 
Kazi said, “There is a growing importance of strengthening e-commerce practices for brands in today’s digital economy and e-commerce has transformed the ways in which businesses are done in India. Ritika’s appointment is a part of our continued investment in talent, especially in areas of enormous growth opportunities, like e-commerce. With the kind of extensive knowledge in this vertical that Ritika brings to the table, I am certain that we will continue to make the e-commerce practice a GroupM differentiator for our clients and brands.”
 
Taneja said, “I am ecstatic to be a part of the GroupM family. The e-commerce landscape is evolving massively and there is a need for brands to advance their e-commerce strategies with this changing landscape and consumer behavior. GroupM provides a unique environment for leading the e-commerce sector that is transforming brands and helping drive new trends in the country. I look forward to closely working with the leadership and help our clients on e-commerce opportunities by creating services and product offerings.”
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

1 hour ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

1 hour ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.