Rise Worldwide adds Tilak Varma to roster

Rise Worldwide has announced that it has signed a deal with Tilak Varma to add the cricketer to its talent roster.

 

Rise Worldwide is Reliance's sports, lifestyle and entertainment company. Varma becomes the eighth cricketer to join Rise Worldwide's roster, which includes Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Suryakumar Yadav, Shreyas Iyer, Ishan Kishan and Krunal Pandya.

 

Rise will represent Varma and handle his brand image positioning and all commercial engagements. 

 

Nikhil Bardia, head - sponsorship sales and talent, Rise Worldwide, said, “At Rise, we aim to leverage our work of creating brand journeys for our talents, in tracing Tilak's brand trajectory. We understand the strategic requirements in Tilak’s career right now, and our focus will be to identify unique opportunities and align with innovative, forward-thinking partners to grow brand Tilak. With him, we continue to focus on identifying, nurturing, and unlocking the brand potential of talent in sports.”