Resmed urges action on snoring with new awareness campaign

Resmed has introduced a brand film as part of its awareness initiative titled ‘Don’t Snooze the Snore’, aiming to reposition snoring from a trivial habit to a possible sign of obstructive sleep apnea (OSA). The campaign focuses on encouraging early action through accessible diagnostic options such as Resmed’s Home Sleep Test.

The film presents a sequence of everyday scenarios, including a cinema hall, an office meeting and a flight, where individuals are shown snoring with a ‘snooze’ button placed on their forehead. People around them tap the button to silence the sound, underscoring the common tendency to treat snoring as an annoyance rather than a health concern. The narrative shifts in its concluding scene, where a woman notices her partner gasping for breath mid-snore and recognises that the issue may signal a deeper problem.

It ends with the message: “Don’t Snooze the Snore. Some snores can be a cry for help.” The film directs viewers to consider Resmed’s Home Sleep Test as a practical starting point for detecting sleep apnea, an often underdiagnosed disorder affecting millions globally.

Sandeep Gulati, general manager Resmed India, said the campaign intends to reframe public understanding of snoring. He noted that snoring should be viewed as a potential warning sign and highlighted the role of simple diagnostic tools in prompting early intervention.

The campaign aligns with Resmed’s broader objective of building awareness around sleep health and improving access to quality sleep solutions. By encouraging people to move beyond dismissing snoring as a routine disturbance, the initiative aims to drive timely diagnosis and support healthier long-term outcomes across India.