Following a multi-agency pitch, Religare Enterprises Limited (REL), the diversified financial services group, has selected Ogilvy as its communication and brand partner. The agency search process lasted over two months and culminated with Ogilvy’s appointment on October 1. Ogilvy’s creative responsibilities will be for all companies that fall under the Religare umbrella including Religare Voyages, Religare Technova and Religare Macquarie. However, the healthcare business like SRL Diagnostics and Religare Wellness will continue to be looked after by Arms Communications.
Aegon Religare is serviced by Contract Advertising. "Given the diverse nature of Religare’s business, it was critical to engage an agency which had both depth and width to handle the full suite of our products and services," said Subhrangshu Neogi, director – brand and corporate communications, Religare Enterprises.
"Ogilvy is looking forward to the challenge of taking Religare to its next level and help build a brand that is relevant in India as well as globally," said Sanjay Thapar, group president - north and east, Ogilvy.
