LINOpinion, Lowe Lintas’ public relations division, has bagged the PR mandate for Religare Enterprises in India.
Last month, Religare appointed O&M as its creative agency to look after all companies that fall under the Religare umbrella including Religare Voyages, Religare Technova and Religare Macquarie. The healthcare business like SRL Diagnostics and Religare Wellness is handled by Arms Communications.
On the appointment of LINOpinion, Subhrangshu Neogi, director, brand and corporate communications, Religare Enterprises says, "Several top Indian agencies were invited to pitch and we graded them on various parameters including understanding of the sector, strength and credibility. LINOpinion was the clear winner. Given the diverse nature of Religare's business it was crucial to select an agency which has both depth and width to handle the full suite of our products and services."
Ameer Ismail, executive director, LINOpinion said, "LINOpinion is delighted to be working with Religare in India. It is our mandate to continue to build awareness of one of India's most dynamic financial companies and we are confident of delivering the best. We hope our relationship with Religare proves to be a longstanding one."
