Reliance Broadcast Network Ltd. will now be a window to access the consumer base of the Reliance ADA Group. The development is being promoted as an opportunity for brand owners and advertisers to leverage.
The Reliance ADA Group has a wide variety of business interests: Infrastructure: Delhi Airport Metro Express, Mumbai Metro One, Worli Sea Link, Telecommunication: Reliance Mobile, Retail: BIG Cinema, Reliance World outlets, Zapak Gameplexes, BIG Flix etc, OOH: BIG STREET, Broadcasting: 92.7 BIG FM and soon to be launched English Channels with BIG CBS, and Online: Zapak.com & BIG ADDA.
The marketing of the media assets of the above mentioned businesses will be handled by RBNL’s already operational integrated media sales team, BIG CONNECT.
Speaking on the announcement, Tarun Katial, chief executive officer, Reliance Broadcast Network Ltd, said, “For marketers, meeting with the challenge to engage time pressed and low attentive audiences, the need for integrated media solutions is a business reality. With RBNL’s already existing integrated media solutions capabilities, the true potential of these 200 million + consumers can now be unleashed for brands to reach out and engage with their audiences. Our incomparable reach and multiple relevant touch points promise to attract advertisers and media houses who stand to gain significantly from our humongous network, all at one single touch point.”